G26 EXHIBITOR GUIDE

EXHIBITOR GUIDE

This is a living webpage for sponsors and providers, and will be updated from now until the day of the event.
This exhibitor guide is for staff, sponsors, and providers. NOT FOR PUBLIC DISTRIBUTION.

Last Updated: 6/25/26, 11:40am PT

Reference Links:
WSB G26 webpage

Quick Links:

🟪 KEY DATES & EVENT OVERVIEW

🟪 VENUE DETAILS

🟪 REGISTRATION & BADGE PICKUP

🟪 BOOTH SETUP

🟪 MAPS & BOOTH LOCATIONS

🟪 SHIPPING INSTRUCTIONS

🟪 SUPPLIES & STORAGE

🟪 PARKING & RIDESHARE INFO

🟪 BOOTH BREAKDOWN

🟪 MATERIALS

🟪 PROHIBITED ITEMS

🟪 QUESTIONS?

KEY DATES & EVENT OVERVIEW

Wednesday

July 15

SETUP DAY 1

10AM - 6PM
SETUP

Thursday

July 16

SETUP DAY 2

9AM - 1PM
SETUP

2PM - 7PM
GX Gathering
Leadership Meeting
Memorial Auditorium

*Doors open TBD

Friday

July 17

PREVIEW DAY

9AM - 1PM
Exhibit Hall &
Workshops

*Doors open 8AM

6:30PM - 10PM
WSB Awards Night

*Doors open 4PM

*Sponsor booths available throughout the event

Saturday

July 18

EVENT DAY 1

9AM - 6PM
General Sessions

*Doors open 7AM

*Sponsor booths available throughout the event

Sunday

July 19

EVENT DAY 2

9AM - 1PM
General Sessions

*Doors open 7AM

*Sponsor booths available throughout the event

We expect attendees to visit booths during the following times:

  • Friday: 8AM–1PM, 4PM–10PM

  • Saturday & Sunday: 7AM–9AM, 1PM–2PM


While the times above represent anticipated peak attendee traffic, sponsors may receive visitors throughout the event.

*All times are subject to change.

VENUE DETAILS

Golden 1 Center
500 David J Stern Walk
Sacramento, CA 95814
View on Google Maps


Booths will be on the Plaza Level concourse. 

  • Power: Standard 110V / 15A (please bring your own power strips). still need to register yourself or additional team members.

  • Wi-Fi: Details will be shared closer to the event. If you need dedicated internet, request it ahead of time

REGISTRATION & BADGE PICKUP

Before setting up your booth, please check in at the Registration Desk located next to the Media Entrance (noted in GOLD on the map below) to pick up your credentials.

  • Wristband: Required for general venue access

  • Badge: Needed for VIP area access and identification on-site

If you still need to register yourself or additional team members, please email a list to our team that includes: full name, email, title, and phone number for each individual. Since registration is closed, our team will take care of getting them registered manually.

BOOTH SETUP

Setup Schedule:

  • Booth setup will be available from Wednesday, July 15 through Thursday, July 16.

  • Please refer to the Event Overview section for detailed setup hours.


Thursday, July 16: A Leadership Meeting will be held at the Sacramento Memorial Auditorium, and general attendee check-in will begin. Please note that there will be no sponsor booth activity on this day, as Golden 1 Center will not be open to attendees until the main event begins.

Setup Guidelines:

  • Each sponsor has been assigned a designated booth area. Please ensure setup remains within your allocated space, unless alternative arrangements have been made with WSB Staff.

  • If your booth setup extends 10 feet in depth, you may need to make adjustments. The venue has advised that displays extending too far into the plaza may be required to be moved back.

  • Maximum height under the plaza awnings is 7.5 feet. Please plan your display accordingly.

  • Standard 110V/15A electrical power will be available at each booth via wall outlets or extension cords.

  • Please bring your own carts, dollies, and setup supplies whenever possible. Limited setup assistance may be available onsite.

  • If you are using a vendor to install or prepare your booth, please notify us in advance.

MAPS & BOOTH LOCATIONS

Below is a floor plan of the Plaza Level showing assigned sponsor locations. This information will be updated regularly and also sent via email.

Providers and VIPs can check in at the Media Entrance, located on the northeast side of the arena near 7th Street.

Sponsor Locations by Booth Number:

 

Direction Sponsor Booth Number Near Section Size
North Everest 1 101 10’x20’
ivari 2 102 10’x20’
Nationwide 3 102 10’x20’
One America 4 103 8’ table
Crump 5 104 8’ table
iA Financial 6 104 10’x20’
Northeast Manulife 7 106 10’x20’
WFG Bus. Dev. 8 108 8’ table
East ExamFX 9 109/110 8’ table
AMS 10 110 10’x20’
Corebridge 11 111 8’ table
F&G 12 111 8’ table
Empire Life 13 111 10’x20’
Athene 14 111/112 8’ table
Rimi 15 112 8’ table
South PD Promos 16 114/115 10’x16’
Pacific Life 17 116 8’ table
XCEL 18 116 8’ table
Southwest Equitable Life 19 119 10’x20’
charity: water 20 120 10’x15’
Finseca 21 121 8’ table
Symetra 22 122 10’x20’
West CIFP 23 122 8’ table
RSSA 24 122 8’ table
Education Encompassed 25 123 8’ table
Foresters 26 123/124 10’x20’
Northwest Transamerica Annuity 27 124/125 8’ table
empathy 28 125 10’x20’
Transamerica 29 125 10’x20’

SHIPPING INSTRUCTIONS

Please review the shipping instructions below and use the appropriate shipping address based on your expected delivery date.

ADVANCE WAREHOUSE SHIPPING

DIRECT TO SHOW SITE SHIPPING
Receiving Start Date: Monday, July 6 Receiving Start Date: Thursday, July 9
Shipping Address:
Show Name: WSB G26
Provider Name:

4251 Gateway Park Blvd.
Sacramento, CA 95834		 Shipping Address:
Golden 1 Center Loading Dock
ATTN: Kelly Lincoln/ WSB
500 David J Stern Walk
Sacramento, CA 95814
Shipments may begin arriving Monday, July 6
❌ Do not ship to this location after July 12.		 Shipping Start Date: Thursday, July 9
❌ Do not ship to this location before July 9.
Label Format:
COMPANY NAME – G26
Your Name & Cell Number
Booth # (if assigned)
If a shipping contact is needed, please use:
Erica Mendez
916-531-6458		 If a shipping contact is needed, please use:
Kelly Lincoln
925-413-5016
IMPORTANT:
Before your shipment arrives, please email events@worldsystembuilder.com with:

  • Number of boxes and/or pallets
  • Dimensions and weight (if applicable)
  • Description of contents
  • Tracking number(s)
  • Expected delivery date


Note: WSB and venue staff are not responsible for shipments that are lost, delayed, refused, or delivered outside of the approved delivery windows, or for any resulting fees. Exhibitors are responsible for using the correct shipping address and ensuring shipments arrive within the designated delivery dates.

SUPPLIES & STORAGE

Come prepared! Recommended items:

  • Scissors, tape, zip ties, extension cords, pens, wipes, hand sanitizer.

  • You are responsible for transporting materials from any on-site storage to your booth. 

PARKING & RIDESHARE INFO

Here are a few convenient options for parking near the venue:

  • DOCO Central Garage (414 L St): Closest to Golden 1 Center

  • City Hall Garage (1000 I St): 5–7 minute walk

  • Tower Bridge Garage (135 Neasham Cir): 10 minute walk

  • Capitol Garage (1000 L St): 10 minute walk.


Rideshare Drop-off: Uber/Lyft should drop off at 5th & J St, near DOCO Plaza.

BOOTH BREAKDOWN

After the event wraps, here’s what to do:

  • All booths must be cleared by Sunday, July 19 (time TBD).

  • Clean your area and remove all materials.

  • Label outbound shipments clearly and follow instructions from on-site staff.

  • Any remaining materials will be thrown away.

  • Please quickly ping WSB Staff to let us know you’ve left the event.

MATERIALS

Please do not distribute stickers inside the arena, per venue policy.

PROHIBITED ITEMS

To ensure safety and venue compliance:

  • No drones

  • No alcohol

  • No stickers

  • No floor vinyl unless pre-approved by WSB and venue


Golden 1 Center’s list of prohibited items.

QUESTIONS?

Reach out to the WSB Events Team:
Email: events@worldsystembuilder.com
Phone: (408) 941-1838 x2617

Thank you for partnering with us for G26! We’re excited to collaborate with you and create a memorable experience for our attendees.